What is a title tag?
Title tags are used to describe the contents of a page on your website to the search engines and users. The title tag is normally displayed at the top of the browser window and is considered as one of the most important SEO tags for any site.
If you are looking for a quick way to improve your rankings, try taking a look at your title tags. For most search engines, the maximum length of a title tag text is between 60-70 characters. If your title tag is over 70 characters, your title will be cut off on the search results page. Search engine spiders use these title tags as the main source for determining the page topic and content. The spiders examine the title and then translate the topic of the page. This is one reason why it is always best to use your keywords in the page title and to place them as close to the beginning of the title as possible. Fixing the title tags of your pages can often generate quick and significant improvements in your rankings.
For example, let’s say you have an auto insurance company and your website provides information and guidelines on purchasing the correct policy. You’ve decided that the most important keywords for a specific page are “auto insurance policy”. In this case, a title tag along the lines of “Purchase an auto insurance policy” is highly relevant to the topic of the page. Spiders will crawl the page, and because the title is the first factor it sees, the spider will read through your content examining and finding the keywords used in other places on the page to determine relevancy. If the content, header tags, and title tag all relate-you’re in business! This is why it’s so important to target the most critical keywords in the title tag.
Follow this process for all of your pages, and remember to create unique titles that are relevant to each page never using the same title tag more than once. This greatly improves the effectiveness of those tags and will increase the search engine rankings for your keywords.
Remember, though, your main goal should always be to get someone to click on your website and become a loyal user. This means that you may have to get a little more creative. If you are looking for ways to fully optimize your site to see continuous SEO improvements, contact your professionals at Walsh Creative.