As an online publisher, growing an email list is one of the best tactics you can use for online success. Whether you’re trying to sell memberships, or promote local news email sign-ups can bring incredible results.
Building an email list can seem like a daunting task. If you’ve never set up an email list, this post will help take you from zero subscribers to collecting sign-ups as fast as possible. To get started, here are only three simple steps:
1.Set up an email marketing tool like MailChimp
2.Embed an email signup form on your site
3.Start collecting email addresses
Now that you know how to start collecting email addresses, let's look at some more creative and advanced ways you can boost the number of email subscribers your website receives.
ADD MORE SIGNUP FORMS AND CALL TO ACTIONS
You want to have signup forms appear on your site frequent enough that they’re hard to miss accidentally, but not so frequent that your readers are annoyed by them. When you create these CTAs, be sure to make them as clear and easy to fill out as possible. Don't make people fill out a long form if all you need is an email address. When you make this process as painless as possible for your visitors, you'll increase the chance they'll actually fill out the form.
Here are four places you could add a signup form on your website:
1.The end of every post as a final call to action
4.Contact Us page
ADD A POP-UP SIGNUP FORM
One way to get started with pop-ups is to install a plugin called SumoMe, which will let you easily add three different types of popups to your website.
Getting started with pop-ups on your WordPress website is a quick process using SumoMe's tools. To start, log-in to your WordPress Admin, go to “Plugins” and then click “Add new.” Search for “SumoMe,” then install and activate it. SumoMe gives you three options for adding list building popups:
- List Builder - The typical email signup prompt
- Scroll Box - Creates a more subtle pop-up as you scroll down the page
- Smart Bar - Small call to action that stays at the very top of your page
USE LEAD MAGNETS
According to digitalmarketer.com, a Lead Magnet is an irresistible offering to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.
An effective lead magnet that you can use to incentivize sign ups is to provide coupon codes that give your sign ups a discount on a service that would be relevant to them. If you can identify a desired service that your readers would want to save money on, you could drive a lot of new sign ups. For example, if you have a membership based website, you can offer a discounted or free month to new email subscribers.
Your email subscribers are your most loyal readers. They are your most valuable resources for traffic and honest feedback.
As a member of our Web Publisher Pro program, Walsh Creative will take a deep dive into your email marketing strategy and assist you in creating successful email marketing campaigns that receive higher subscriptions and click through rates. Contact us