You have probably heard it about a million times, but having a blog on your website can be very beneficial to your business in many ways. A good blog post can help potential customers get a feel of your personality while giving important information at the same time. Once you’ve decided on adding a blog to your website, you will need to decide what type of content should be on it. There are a few questions to ask yourself that can help narrow it down:
• What type of business do you run? Unless your business is all about fun things like trampoline rental, dog photography, or party planning, you may have a hard time keeping readers’ attention in each blog post. Adding some humor and keeping each post short and light can keep readers coming back for more. 300-500 words are just enough to be read in a short time frame.
• How conscious are you of the local scene? Not all of your content needs to be informational about your business itself. Adding some local events or even interactive posts asking questions of your community can help keep readers’ attention. Stay away from controversial topics or opinion pieces that could put people at odds with each other or you. Add one or two non-business posts for every 4 or 5 business posts.
• Are you comfortable writing the blog yourself? This question is one of the most important. Some business owners like to flex their writing muscles each week, while others would rather spend their energy on the business itself. Hiring a freelancer to write your blog can save you time while still giving you the blog your business needs. Find someone who will work with you and your ideas to create the perfect blog.
Keeping up with a blog can be time consuming, but well worth it. Stay consistent each week to maintain your reader base and have fun with it. If you ever struggle with content, ask your customers what they would like to see and then contact us. Walsh Creative can help you set up your business blog and provide creative content writing services as well. Call us with any of your questions at 732-397-5697.