To capture as many as high quality leads as possible you must ensure that your landing pages are Google-friendly. These days, the old cliché “quality over quantity” is truer than ever. Google’s top priority and mission are connecting search engine queries to high-quality results.
Google’s focus is on something they call a Quality Score, which Google assigns to you based on your landing pages, and which can lower your advertising costs and give you better page position.
But even if you’re not buying ads or keywords, Google’s guidelines are still good advice for enhancing your customer's’ experience: as Google puts it, “Get more mileage out of your landing page by making it easier for visitors to make a purchase, sign up for a newsletter, or do other things you want them to do on your website.”
To be more clear, your content cannot be found on another site. It shouldn’t be identical to a parent site’s content or any other site you may link to. That doesn’t mean you can’t quote something, but you must provide additional, unique content.
Some of our top tips and tricks related to the relevant and original content that Google wants to see:
- Make sure your landing page is directly relevant to your ad text and keywords.
- Provide useful information on your landing page about whatever you’re advertising.
- Try to offer useful features or content that are unique to your site.
Google defines high-quality content as relevant and original. This means users should be able to find the content that you promise. If you claim to have content about “local town events” a user should be able to find content about “local town events”.
Write engaging headlines.
Don’t distract the visitors by confronting them with rotating banner ads for other products. Instead, write a forceful headline to capture their attention and interest. A good landing page delivers a compelling headline for a single product or service
Keep it updated.
Make sure the headlines, text, and other information on your landing page are always up to date. Visitors are usually interested in current news, reviews, and information, and will leave your site if they get the impression it hasn’t been updated in months.
Create "How to" content.
Everyone wants to learn how to do something that will make their life better or easier. If your content, free or premium, include these secrets, use some of them right on the landing page. sprinkling these throughout the content is more than relevant to visitors, and will help convince them that they want to become a loyal user on your website.This is also an excellent SEO tip, because searching for “how to” do something is such a popular phrase among Internet users.
These are some of the best ways to keep your content unique and relevant to Google users, and to make both them and Google happy. And as we all know, keeping Google happy is the basis of everything else you do on the Internet.
Do you have experience at lowering your advertising costs and getting higher search rank by focusing on Google’s landing page guidelines and improving your Quality Score? If not, contact your team at Walsh Creative. Our experts are ready to help!