What are Instant Articles?
Instant Articles is a mobile feature from Facebook that allows publishers to create Facebook-native content that loads quickly and is given preference on their social network. Instant Articles allows publishers to post more than one article inside of a post, which sort of acts like an email newsletter. It also works with seamlessly with the Facebook ad platform.
90% of Facebook’s monthly active users access Facebook using a mobile device. Since Instant Articles is fully optimized for mobile, this could be a great tool to engage with your very own mobile users. According to Facebook:
- Instant articles receive 20% more clicks than mobile web articles
- Instant articles receive 30% more shares than mobile web articles
As a publisher, using Instant Articles is undoubtedly beneficial to your online business. Here are a few reasons why you should be using it today:
Making money from Facebook Instant articles is easy and you can do it through two ways. The first way is through Facebook’s Audience Network. By doing this, Facebook claims a percentage of the ad revenue. The second way is by selling your own ads. By doing this you get to keep 100 percent of the revenue. However, you may need the experts at Walsh Creative to help with customizing ad placements.
While Google’s AMP strips off heavy codes to make loading faster on mobile, as a Facebook Instant articles user you can easily incorporate images, videos, and also embed content from popular social networks, including maps and interactive graphics to capture your reader's’ attention. You can also include videos with an autoplay option.
Facebook has connected with analytics platforms including Google Analytics. By incorporating Google Analytics with Instant Articles you are able to interpret the data and find out what your Facebook readers are doing by reporting on certain metrics like:
Clicks: This displays the total number of times the reader clicks and opens the Facebook Instant Article.
Time spent: This tells you about the real time spend by the readers on any article, from the time the article is opened to when it’s closed.
Scroll depth: It tells you how much of your copy has been read. Whether it’s 10 percent, 20 percent, or the complete article. For instance, if only 10 percent of the article comes into view when it first opens, then the minimum scroll depth is 10 percent. In case, if the complete article appears when you open it, the scroll depth is 100 percent.
If you are interested in using Facebook Instant Articles for your online business contact Walsh Creative today. We will work one-on-one with you to set up Instant Articles with ads and AMP.