Online fundraising is at an all-time high. It has become an effective way for nonprofits and other organizations to earn money. To make the most of your online charitable campaign, you want donating to be as easy as possible. To successfully fundraise online, nonprofits must create an online donation campaign that meets the needs of today’s online donors. Here are a few things to consider:
Loyal Readership results in charitable donations
Many online organizations have loyal users that return to their site for upcoming events, latest news and more. If you are offering readers something that will help them every day over a long period of time, there’s a chance they won’t mind throwing you a few dollars every now and again. To engage more daily readers, continuously provide quality content that follows your niche market. Once people realize your content is enhancing their lives you will have a higher chance of getting something back.
Responsive web design
Mobile users make up most of today’s internet. Which means 9 out of 10 times your readers and unique visitors are viewing your website on a mobile device rather than a PC computer. Switching to a mobile responsive website will not only increase your loyal readership but it will increase the overall awareness of your fundraising efforts. If your site is in need of a responsive design, contact Walsh Creative. We will help you get on the right path so you can start making some money!
A donate button is a must-have element
Noticeably feature a “Donate” call to action button on every page of your website. Adding a “Donate” button to every page of your website and blog will attract the interest and attention of your readers. The color of the button should be bold and new to ensure that donors can immediately see and click the button.
Tell your story
To boost your online fundraising campaign, tell your story to your readers. As an online organization, you already understand the importance of content and how to attract your readers with what you write. When creating your nonprofit story, be honest and real. Here you can give some details about how your organization got started, the mission and inspiration behind your charitable cause, and more.
Walsh Creative specializes in assisting hyperlocal websites with building an online presence. If you feel as if your online fundraising skills need improvement, we can help! Call us today 732-397-5697 or schedule a call to find out more about building your online charitable campaign.