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Category Archives: Featured News

4 ways to use social media to build your email subscriptions

Building up your email list is one of the most effective things you can do for your online business. In seconds, hundreds, or even thousands of people can receive your messages and news in their inboxes. Social media is a great tool for this specific task – and there is no reason why you shouldn’t…
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Learn more about your users by using Heat Maps

If you want to know why your website is or is not performing, ask your Walsh Creative team to start conducting usability tests. A/B tests are great for content, but when it comes to seeing how users engage with your website, online heat map tracking tools can make all the difference. Google Analytics is, of…
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Email Marketing Is More Alive Than Ever

Email subscribers are central to building a successful online business. In 2015, The Direct Marketing Association’s Response Rate Report found that email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.  Email marketing remains…
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Get optimized for Google News

What is Google News? Google News aggregates headlines from many news sources (like your website if it is optimized correctly), groups similar stories together and displays them according to each reader's personalized interests on their Google News dashboard. Google News generates 6 billion clicks each month. Imagine if you could receive a small slice of…
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Back to the Basics: Using keywords in your articles

 1. In the title (H1) Your targeted keyword is the keyword phrase you are hoping to get ranked on in your post. That’s why it should always be in the title of your post. Always make you are using the exact phrase you want to rank for because if you use a different variation it…
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4 Goals for Publishers

Attract new readers with free, high-quality and Google-friendly content Your success in achieving this goal is measured with a metric we call your Google Visibility Index, which can be as low as 0 and as high as 100. This is the percentage of keywords you are currently being ranked for, versus the number you are…
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What is AMP?

Nothing stays the same in the world of SEO for long. I understand why some are completely overwhelmed by Search Engine Optimization. However, we believe that if you learn and implement the fundamentals of SEO and then keep up with all of the changes each year you can see some serious results! What is AMP?…
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6 Reasons Why WordPress Is Right For You

WordPress is one of the most well-known content management systems that hosts over 20% of websites worldwide.  And it’s free.  But those aren’t strong enough reasons to choose WordPress for your site.  Here are six important reasons for you to consider WordPress: 1.It’s open source 2.There’s a large, valuable community of support 3.End users can…
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What Publishers Could Be Doing For Online Success

Online publishers are continuously looking for opportunities to increase their loyal readership and of course, generate more revenue. Crafting a strategy for growing and maintaining a hyperlocal news website is not easy so we have listed a few things that you could be doing to increase your online business. Change is good Attracting visitors to…
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Improve your SEO with Title Tags

What is a title tag? Title tags are used to describe the contents of a page on your website to the search engines and users. The title tag is normally displayed at the top of the browser window and is considered as one of the most important SEO tags for any site. Improve SEO If…
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