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Category Archives: Featured News

Online Fundraising: Beginner’s Guide for Publishers

Many online organizations have loyal users that return to their site for upcoming events, latest news and more. If you are offering readers something that will help them every day over a long period of time, there’s a chance they won’t mind throwing you a few dollars every now and again. This is why you…
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How To Increase Email Subscriptions

As an online publisher, growing an email list is one of the best tactics you can use for online success. Whether you’re trying to sell memberships, or promote local news email sign-ups can bring incredible results. Building an email list can seem like a daunting task. If you’ve never set up an email list, this…
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Audience development for publishers

Audience development is a top business priority for online publishers. But what exactly is audience development? Audience development is the strategies used to build an online audience. We start by attracting website visitors through search, then, a smaller number of those who we attract we will be able to capture their email addresses. We will…
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Facebook Instant Articles for Publishers

What are Instant Articles? Instant Articles is a mobile feature from Facebook that allows publishers to create Facebook-native content that loads quickly and is given preference on their social network. Instant Articles allows publishers to post more than one article inside of a post, which sort of acts like an email newsletter. It also works…
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Creating Google Friendly Landing Pages

To capture as many as high quality leads as possible you must ensure that your landing pages are Google-friendly. These days, the old cliché “quality over quantity” is truer than ever. Google’s top priority and mission are connecting search engine queries to high-quality results. Google’s focus is on something they call a Quality Score, which…
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Clients Talk: Delaware Business Now

This testimonial was written by Douglas Rainey of Delaware Business Now - DelawareBusinessNow.com.  "If you have a year or two of experience in running a news-based website,  Walsh Creative is the right choice. My website, DelawareBusinessNow.com has a history going back seven years, but only became a serious enterprise in 2013 when a  hyperlocal publisher built a…
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4 ways to use social media to build your email subscriptions

Building up your email list is one of the most effective things you can do for your online business. In seconds, hundreds, or even thousands of people can receive your messages and news in their inboxes. Social media is a great tool for this specific task – and there is no reason why you shouldn’t…
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Learn more about your users by using Heat Maps

If you want to know why your website is or is not performing, ask your Walsh Creative team to start conducting usability tests. A/B tests are great for content, but when it comes to seeing how users engage with your website, online heat map tracking tools can make all the difference. Google Analytics is, of…
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Email Marketing Is More Alive Than Ever

Email subscribers are central to building a successful online business. In 2015, The Direct Marketing Association’s Response Rate Report found that email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.  Email marketing remains…
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