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Category Archives: Digital Publishing Trends

3 Email Newsletter Best Practices for Publishers

The email newsletter has been around for years and is often a publisher’s largest revenue stream. It is amazing to see the evolution of the email newsletter- how designs changed over the years, how strategies have become more complex and more importantly how brands use it to communicate with their subscribers.  If you want to…
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Metrics for Publisher

Believe it or not, many publishers monitor all the wrong metrics, and of course, there’s a considerable number of them. In this post you will find out the importance of a few specific metrics that you can use as a way to monitor the performance and success of your web and email activity, allowing you…
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Online Fundraising: Beginner’s Guide for Publishers

Many online organizations have loyal users that return to their site for upcoming events, latest news and more. If you are offering readers something that will help them every day over a long period of time, there’s a chance they won’t mind throwing you a few dollars every now and again. This is why you…
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How To Increase Email Subscriptions

As an online publisher, growing an email list is one of the best tactics you can use for online success. Whether you’re trying to sell memberships, or promote local news email sign-ups can bring incredible results. Building an email list can seem like a daunting task. If you’ve never set up an email list, this…
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Paywalls for Publishers

How much are you willing to give away for free? How will you benefit from giving content away at no cost? Paywalls are not just a sign-up form and a payment gateway. A paywall system allows you to limit access to your content until the user has paid for it. It is a great choice…
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Creating Google Friendly Landing Pages

To capture as many as high quality leads as possible you must ensure that your landing pages are Google-friendly. These days, the old cliché “quality over quantity” is truer than ever. Google’s top priority and mission are connecting search engine queries to high-quality results. Google’s focus is on something they call a Quality Score, which…
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Learn more about your users by using Heat Maps

If you want to know why your website is or is not performing, ask your Walsh Creative team to start conducting usability tests. A/B tests are great for content, but when it comes to seeing how users engage with your website, online heat map tracking tools can make all the difference. Google Analytics is, of…
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What Publishers Could Be Doing For Online Success

Online publishers are continuously looking for opportunities to increase their loyal readership and of course, generate more revenue. Crafting a strategy for growing and maintaining a hyperlocal news website is not easy so we have listed a few things that you could be doing to increase your online business. Change is good Attracting visitors to…
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How To Encourage Charitable Giving On Your Hyperlocal Website

Online fundraising is at an all-time high. It has become an effective way for nonprofits and other organizations to earn money. To make the most of your online charitable campaign, you want donating to be as easy as possible. To successfully fundraise online, nonprofits must create an online donation campaign that meets the needs of…
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