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Category Archives: Digital Advertising

Paywalls for Publishers

How much are you willing to give away for free? How will you benefit from giving content away at no cost? Paywalls are not just a sign-up form and a payment gateway. A paywall system allows you to limit access to your content until the user has paid for it. It is a great choice…
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Email Marketing Is More Alive Than Ever

Email subscribers are central to building a successful online business. In 2015, The Direct Marketing Association’s Response Rate Report found that email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.  Email marketing remains…
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