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Category Archives: Audience Development

Learn more about your users by using Heat Maps

If you want to know why your website is or is not performing, ask your Walsh Creative team to start conducting usability tests. A/B tests are great for content, but when it comes to seeing how users engage with your website, online heat map tracking tools can make all the difference. Google Analytics is, of…
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Get optimized for Google News

What is Google News? Google News aggregates headlines from many news sources (like your website if it is optimized correctly), groups similar stories together and displays them according to each reader's personalized interests on their Google News dashboard. Google News generates 6 billion clicks each month. Imagine if you could receive a small slice of…
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4 Goals for Publishers

Attract new readers with free, high-quality and Google-friendly content Your success in achieving this goal is measured with a metric we call your Google Visibility Index, which can be as low as 0 and as high as 100. This is the percentage of keywords you are currently being ranked for, versus the number you are…
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What Publishers Could Be Doing For Online Success

Online publishers are continuously looking for opportunities to increase their loyal readership and of course, generate more revenue. Crafting a strategy for growing and maintaining a hyperlocal news website is not easy so we have listed a few things that you could be doing to increase your online business. Change is good Attracting visitors to…
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Improve your SEO with Title Tags

What is a title tag? Title tags are used to describe the contents of a page on your website to the search engines and users. The title tag is normally displayed at the top of the browser window and is considered as one of the most important SEO tags for any site. Improve SEO If…
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How To Encourage Charitable Giving On Your Hyperlocal Website

Online fundraising is at an all-time high. It has become an effective way for nonprofits and other organizations to earn money. To make the most of your online charitable campaign, you want donating to be as easy as possible. To successfully fundraise online, nonprofits must create an online donation campaign that meets the needs of…
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Long Tail Keywords and Ranking in Search Results

With SEO techniques changing more rapidly than ever, Walsh Creative focuses on staying up-to-date on different trends and techniques in the industry. In our recent discoveries, we have proven that it is much easier to rank for long tail keywords than for shorter and more common keywords. What are long tail keywords? Long tail keywords…
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How To Write Content For Your Business Blog

You have probably heard it about a million times, but having a blog on your website can be very beneficial to your business in many ways. A good blog post can help potential customers get a feel of your personality while giving important information at the same time. Once you’ve decided on adding a blog…
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