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Category Archives: Analytics

Google Analytics Vocabulary

At Walsh Creative, we know that trying to fully understand Google Analytics and the types of reporting can sometimes be overwhelming. Here, we have provided a list of key terms that are important to know when it comes to reporting: Type of Reports: Audience These reports tell you about the users that accessed your website.…
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Learn more about your users by using Heat Maps

If you want to know why your website is or is not performing, ask your Walsh Creative team to start conducting usability tests. A/B tests are great for content, but when it comes to seeing how users engage with your website, online heat map tracking tools can make all the difference. Google Analytics is, of…
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3 reasons you should be using Google Analytics

How many times did you create a campaign and didn't track it? How many times have you thought about what your website users were thinking? How do you know if the changes you made to your website or campaigns are working? Google Analytics is the best digital marketing tool to track all of your website…
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