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Back to the Basics: Using keywords in your articles

Back to the Basics: Using keywords in your articles

Keywords in articles

 1. In the title (H1)

Your targeted keyword is the keyword phrase you are hoping to get ranked on in your post. That’s why it should always be in the title of your post. Always make you are using the exact phrase you want to rank for because if you use a different variation it might have a completely different volume in search and competition.

The reason why this position is so important is that it is the first thing Google reads in an article when it comes to content. This is the most important, descriptive section of the page, and it’s also what Google lists in search results.

2.In the subtitle (H2)

In your subhead, you should re-use your targeted primary keyword phrase, and you should also format it as an H2 or Heading 2 tag. This tells Google it’s the second most important part of the page, and after it reads the H1 tag, it will read the H2 tag. If it’s around 150 characters, your subhead can also be used as your meta description.

3.In section heads (h3)

Throughout your article, you may add section heads which divide up content into different sections and make the content easier to read. If you include your keyword in these section heads and also format them as H3′s (Heading 3), you will be telling Google that after reading H1 and H2, your H3 is also important to read.

4. In the first paragraph

Now let’s get to the body copy. We suggest including your primary keyword within the first 100 words. Ideally, it’s in the first paragraph, and if you use a WordPress plugin like Yoast SEO. Don’t be lazy and jam it in there without reading to make sure it makes sense, but make room for it and make it part of the story.

5. Within the body of the post.

Avoid including keywords more than five times simply for the sake of including them to increase SEO value. This can actually detract from your efforts, as Google penalizes for “keyword stuffing.”

6. In the URL

WordPress automatically creates URL strings for you, but sometimes it cuts it off or removes words like “a” or “the” which you’ll want to add back in if it’s part of your keyword phrase.

7. In the meta description

If your subhead is optimized and around 150 characters, you can use it as your meta description.

8. In the alt text of images

This is pretty easy. You upload an image, and WordPress gives you fields to describe your image. Lots of publishers just use their title in the “alt text” field, because it’s already optimized.

9. In the image filename

If you’re uploading images to your post, it’s great to include the keyword in the filename of your image. This, along with alt text, can help images show up in Google images, which ultimately link back to your site.


Do you find yourself short on time? If you need assistance in building keyword phrases for your articles, contact your team at Walsh Creative. Our SEO experts are fully prepared to help you increase your online visibility and rankings!

At Walsh Creative, our website maintenance package, Web Publisher Pro is customized to fit your needs and goals. Web Publisher PRO provides online businesses (just like yours) with monthly WordPress website maintenance, ad consulting, SEO services and charitable campaign consulting. The primary goal of Web Publisher PRO is to help you build a thriving online business that not only produces ROI but a loyal readership as well.