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4 ways to use social media to build your email subscriptions

4 ways to use social media to build your email subscriptions

using social media to gain email

Building up your email list is one of the most effective things you can do for your online business. In seconds, hundreds, or even thousands of people can receive your messages and news in their inboxes. Social media is a great tool for this specific task – and there is no reason why you shouldn’t try to convert your online audience into subscribers! Let’s start by going over 4 ways that you could be utilizing your social media channels to gain more subscribers today :

1. Emails and social schedules

Many publishers create email campaigns to promote certain offers to their subscribers like “free fridays”. This email is used remind subscribers of the benefits of being an email subscriber. It can also result in “forward to a friend” participants that turn into subscribers. Use this consistent schedule to remind yourself to promote the same freebies on all of your social media channels. This way you can turn your social media followers into email subscribers and build a relationship with them in both places. Since some social platforms like Facebook tend to limit posts to your follower, it is more fitting to reach people through email anyway!

2. Take Advantage of Header Images

The importance of header images can be easily overlooked, but don’t make this mistake! Header images let you get creative and are a great medium for promoting any efforts you have going on.Use this space and create a header image that promotes your email subscriber sign-ups.

3.Pin a post to the top that promotes a freemium

On Twitter and Facebook, you can “pin” a post so that it shows up at the top of your profile when someone visits. Take one of your freebie promotional posts and pin it to the top of the page. You can also use it for other promotional opportunities like announcing a new feature on your website or a special subscription offer.

4.Post the cover of your promotion on Instagram

Instagram is visual-focused, so if you already have a big Instagram following,  one way to drive conversions from Instagram is to post an image of the cover of your “free friday”, then update the URL in your Instagram profile with the email capture page. Just tell followers to click the link in your profile to get access to the free content!

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As a member of our Web Publisher Pro program, Walsh Creative will take a deep dive into your email marketing strategy and assist you in creating successful email marketing campaigns.

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